About me
Barnaba Mądrecki
Digital Marketing Consultant · SEO & SEM · Poznań / Zurich
I don't claim to know everything about digital marketing — it's a field that's constantly evolving and I evolve with it. What I do have is nearly a decade of hands-on experience across agencies, large brands and my own projects. Enough to know what works, what doesn't, and what's just noise.
The journey
It started with technology — and never stopped
My path into digital marketing began where most good things do: curiosity. An interest in new technology and social media led me to a small e-commerce company, where I learned from the ground up — website content, email campaigns, basic analytics. No shortcuts. That foundation turned out to be everything.
What followed was nearly a decade of moving between two worlds that rarely talk to each other: agencies and in-house marketing teams. That combination is rarer than it sounds — and it's the core of what I bring to a consultation.
Career path
From agencies to boardrooms — and back
Agencies — Tense, Semcore, HTTPS
Three years inside agencies gave me an education you can't get from a course. I worked with copywriters, performance marketing and social media teams. I onboarded new staff, won new clients and ran multi-channel campaigns for well-known brands. More importantly, I learned to read the difference between a real audit and a colourful PDF with meaningless charts — a skill that shapes every consultation I do today.
Digital Marketing Manager — Decora S.A.
Moving to the client side was a deliberate choice. Working alongside sales, IT and web development, I built e-commerce operations for the Polish and German markets. This is where marketing stopped being about traffic and started being about revenue — a shift in perspective that never goes away.
Head of Growth
Co-created a growth strategy focused on acquiring leads from new communication channels. Broadened my experience in multi-channel customer acquisition beyond the usual search + social playbook.
Digital Marketing Manager — MM Brown
Running e-commerce SEO across PL and DE markets in agile sprints. Coordinating copywriters, social media teams and external SEO/SEM agencies. Managing campaigns analytically rather than by gut feel — every decision backed by data.
Head of Marketing — Brandmind, Zurich
Co-created marketing strategy for a Swiss brand. Coordinated web development and performance marketing teams. Working in Switzerland added a new dimension: understanding the higher expectations and different digital habits of Western European clients.
Independent publisher & mountain guide
Alongside my marketing career I've been building my own audience from zero — as author of the travel guide "Undiscovered Bieszczady — they really exist" and several e-books on digital marketing. And before all of this: three years as a licensed mountain guide in Poland's Bieszczady range. Running your own project, with no agency budget and no team, teaches you things that no corporate role ever will.
How I think
Continuous learning is not a buzzword — it's a requirement
Digital marketing doesn't stand still. I attend industry conferences, follow research and test new tools — not to stay fashionable, but because a recommendation I made two years ago might be wrong today. My current focus is on data-driven strategy and the practical impact of AI on search and content — particularly in the context of zero-click results and generative search.
I work with analytics the way an engineer works with measurements. Not to produce reports, but to make decisions. If a campaign isn't working, the data shows it before the client does — and I'd rather have that conversation early.
Every engagement starts with a single paid hour. No multi-month retainers, no lock-in. If it works, we continue. If it doesn't, you've lost an hour, not six months.
Every recommendation is backed by Ahrefs, Semrush, Google Analytics or Google Ads data. I don't guess — I show you the numbers and explain what they mean for your specific situation.
I know what agencies charge and what they deliver. Working directly with me cuts the account manager layer, the overhead and the margin — same expertise, direct access.
I've been the agency and I've been the client. I know what questions to ask, what to push back on, and what actually moves the needle versus what just looks good in a slide deck.
Beyond the desk
Not everything is about marketing
Bieszczady — author & guide
I spent three years leading mountain tours through one of Poland's wildest and least-visited regions. I wrote a book about it. That project — building an audience for a niche topic, from zero — taught me more about SEO and content than most agency briefs ever did.
Two countries, one perspective
I split my time between Poznań, Poland and Fully, Switzerland. Two very different markets — different expectations, different digital habits, different competitive landscapes. That breadth shapes how I think about positioning and audience.
Non-obvious background
My degree is in Environmental Protection (Agricultural University, 2001–2005). Not the obvious route into marketing — but it trained me to think in systems, read data and look for root causes rather than surface symptoms. Useful skills in any field.
Direct communication, always
I work in Polish and English. Same style in both: no jargon, no filler, no vague recommendations. If something isn't working I say so — early, clearly and with a suggested fix.