My name is Barnaba Mądrecki
My name is Barnaba Mądrecki and I am the Digital Marketing Manager. I have found this path challenging and rewarding and my experiences have shaped my knowledge and skills. I don't claim to know everything about digital marketing - it's a dynamic field that is constantly evolving. But I have enough knowledge and experience to help your business achieve its marketing goals in the digital world. Let me tell you about my journey....
It all started with my passion for technology....
My journey into digital marketing started with my interest in new technology and social media. I started at a small e-commerce company, where I had the opportunity to learn from the ground up - from managing website content to creating email campaigns. This experience gave me a solid foundation and understanding of the importance of an integrated marketing strategy in the digital world.
A step into the world of big brands: an advertising agency
After gaining experience, I decided to broaden my horizons and joined a renowned advertising agency. There, I had the opportunity to work with many well-known brands, which allowed me to understand the complexity and effectiveness of multi-channel marketing campaigns. At the agency, I also learned the importance of tailoring messages to different target groups and how to use analytics to optimise campaigns.
Specialisation and further growth: digital marketing manager
After working in an agency for several years, I decided to focus on the digital marketing. I became the digital marketing manager for a technology company, where I had the opportunity to manage a team and coordinate a variety of marketing projects. In this role, I developed digital strategies, was responsible for supervising SEM and SEO campaigns, as well as managing the social media and the content marketing activities. This role allowed me to combine my theoretical knowledge with practical project management skills.
Innovation and continuous learning
In digital marketing, continuous learning is the key to success. I regularly attend industry conferences, trainings and courses to keep up to date with the latest trends and technologies. My job is not only to manage, but also to be creative in solving problems and experimenting with new tools and techniques.
Is this the end of the road? Of course not!
A career in digital marketing is a continuous journey. My current focus is on developing data-driven marketing strategies and artificial intelligence to further understand and engage customers. I work with creative and technical teams to create innovative campaigns that translate into real business results. This is just the next chapter in my digital marketing adventure.