Is link building dead? Analysis of effective link acquisition techniques

In the era of artificial intelligence and dynamic Google algorithm updates, local SEO must go beyond classic directories and comments. What matters is context, authenticity, and consistency with the brand's mission.

A wisely designed link profile not only improves Poznań positioning, but also opens the door to valuable business partnerships. The key is an individual approach – exactly what distinguishes my offer as a marketing consultant.

Operating without long-term contracts, I focus on reliable cost estimates and clear KPIs. This allows clients aged 35–65 who value stable growth to see where every dollar goes. In the following sections, I will show you which link building tactics have stood the test of time and which ones are worth abandoning so as not to risk filters and manual penalties. Let's get started!

Poznań SEO – local links that make a difference

To build a solid link profile that supports Poznań positioning, it is worth starting with the so-called “local pillars of trust.” These are: universities, chambers of commerce, city portals, cultural initiatives, and non-profit organizations. Their domains usually have high authority, and a link to your website carries double value: SEO and image. For example, an expert article on the website of the University of Economics in Poznań can generate not only organic traffic, but also invitations to discussion panels and interviews. Added to this is the snowball effect – once you have obtained a link from a reputable domain, it increases your credibility in the eyes of other publishers. In practice, this means faster indexing of new content, a better crawl budget, and more frequent visits from Googlebot. And this is just the beginning of the long-term game.

The second pillar of the strategy is content that users really want to share. Infographics, industry reports, and case studies enriched with data from Google Analytics are a magnet for links. As a result, SEO in Poznań gains momentum – each natural link generates a popularity signal that cannot be fully replaced by sponsored placement. To accelerate the effect, I combine content marketing with micro-targeted Google Ads campaigns. Ads targeted only at the Greater Poland market help you reach editors and bloggers who would not otherwise come across your content. Importantly, you only pay for real clicks, not for promises of visibility.

The evolution of link building in 2025

What to keep in mind when working with content creators

The year 2024 brought a record number of Core Updates, and 2025 only accelerated the pace of change. With the help of AI, Google is better at recognizing link exchange patterns and wholesale backlinks. This means the end of the “link farm” era in Poland. Instead, what counts are expert micro-networks, where each piece of content is unique, contextual, and written by an industry practitioner. Therefore, before you decide on a sponsored article, check the domain profile, anchor text proportions, and history of changes over time. It is this approach that allows you to maintain a healthy Trust Flow index and recover your website's potential even after declines. In this section, I show you how to select publishers and which tools (Ahrefs, Majestic, Semrush) will give you the fastest insight into the “pulse” of links. Thanks to this, SEO becomes a data-driven process rather than a lottery.

How to integrate link building with a Google Ads campaign

Integrating paid and organic activities is not a trend, but a necessity. A Discovery campaign can heat up an industry article and generate the first few hundred visits in a matter of hours. This, in turn, creates behavioral signals: long sessions, low bounce rates, and increasing CTR. If you add search network remarketing to this, the user will see your brand again when searching for phrases such as “best website positioning” or “SEO agency Poznań.” Repetition reinforces memorability, which leads to brand links – one of the safest and strongest types of links according to “Patent Application: Generating Resource Descriptions.” By using this combination of tools, you reduce the time it takes to see the first results to a minimum, while not violating Google's guidelines. This approach is appreciated by ambitious companies that focus on long-term website positioning without risk.

Finally, it is worth looking to the future. Google is already testing the “SGE-lite” index, in which AI-suggested results are intertwined with classic organic links. This means that obtaining elite links from high-authority portals will become