Navigating the Digital Menu Minefield: A Marketer’s Tale
As a digital marketing manager, I embarked on a culinary adventure—the kind that doesn’t involve tasting food but rather transforming a chaotic online menu. Picture this: a menu structure resembling a labyrinth, with no concrete data to guide us. The challenge? To turn this digital disaster into a delightful dining experience for users.
The Results? Website traffic regained its appetite, and users found their favorite dishes faster. We’re battle-tested and ready for the next course. Bon appétit! 🍽️🔥
Chocolate Gifts: Cracking the Code to Google Ads Success
In this article, I reveal how to use separate Google Ads product campaigns for different occasions, tailor product names, descriptions, and image file names and addresses to target phrases, and increase the relevance of your ad content to target phrases.
If you're looking to improve your Google Ads campaign performance and generate more conversions, then this article is a must-read!
Positioning in FMCG Positioning of food products, at a specific time, with specific results
For a Poznan-based chocolate manufacturer, I worked on the positioning of their chocolate selection. The following is an amazing success story
Web positioning of the employment agency from Poznan
In this case, I would like to present my next success story, concerning positioning of a website billed for positions. The following scheme of action is based on my knowledge and experience, so at times it escapes the standard SEO instructions. However - most importantly - it brings the expected results.
Website positioning - difficult home decor - vinyl panels
In mid-2020, I was faced with the positioning of the highly competitive phrase 'vinyl panels'. A large player from Sroda Wielkopolska entrusted me with the mission of getting to the top of the free search results. So let's fasten our seatbelts.