In this article, I reveal how to use separate Google Ads product campaigns for different occasions, tailor product names, descriptions, and image file names and addresses to target phrases, and increase the relevance of your ad content to target phrases.
If you're looking to improve your Google Ads campaign performance and generate more conversions, then this article is a must-read!
For a Poznan-based chocolate manufacturer, I worked on the positioning of their chocolate selection. The following is an amazing success story
In this case, I would like to present my next success story, concerning positioning of a website billed for positions. The following scheme of action is based on my knowledge and experience, so at times it escapes the standard SEO instructions. However - most importantly - it brings the expected results.
In mid-2020, I was faced with the positioning of the highly competitive phrase 'vinyl panels'. A large player from Sroda Wielkopolska entrusted me with the mission of getting to the top of the free search results. So let's fasten our seatbelts.
Positioning a website for a specific phrase based on technical seo and content marketing. A theoretically easy phrase is not easy to knock into the top 10 due to the constant composition of the top 10 made up of old domains with very extensive content and a powerful backlink base.